→ If a line of dialogue is the title of the episode, movie, or book, it obviously must have some great significance. If it sounds completely random, that just means the true meaning of the title has yet to be revealed. So when a character is heard using the title in dialogue, the audience sits up and takes notice, because the scriptwriter has just planted a neon sign that flashes this conversation is important. (x)
You: Benedict Cumberbatch did the voice for Smaug.
Benedict Cumberbatch: *crashes through your window* *grabs you by the shoulders* *shakes you violently*
Benedict Cumberbatch: *whispers* and the motion capture
Benedict Cumberbatch: *throws you over his shoulder* *backflips out your window* *breathes fire everywhere* *destroys your entire city*